vendredi 4 juin 2010

Hallmark Under Fire for Graduation Card Deemed Racist by NAACP, Micro-Speaker Greeting Offensive

Hallmark under fire for graduation card deemed as racist by the NAACP after characters on card's micro-speaker heard using offensive language.


A local NAACP chapter has taken offense of a Hallmark graduation card sold in local stores in Los Angeles. The group claims the card's micro-speaker plays a greeting that's racist. According to ABC 7, the card says, "Hey world, we are officially putting you on notice." What the group finds offensive is the characters known as "Hoops" and "Yoyo" banter on, offensive language is heard.
"And you black holes, you are so ominous. Watch your back," the card vocalizes.

"That was very demeaning to African American women. When it made reference to African American women as whores and at the end, it says 'watch your back,'" said Leon Jenkins of the Los Angeles NAACP.

When Hallmark was reached by phone, they said the card is all a misunderstanding. The card's theme is the solar system and emphasizes the power of the grad to take over the universe, even energy-absorbing black holes. The card company says the card speaks about the power the grad will wield. Source: ABC 7
Hallmark has pulled the cards from all its stores. This is just a crazy situation and if true, then I don't blame the NAACP in this case for taking a stand.

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