Sprite backpedals on winner of "Sprite Step Off" competition in which all-white Zeta Tau Alpha sorority won. Claim a discrepancy was found and said there was a tie with black sorority Alpha Kappa Alpha.
Sprite just made a colossal capitulation to political correctness. The winners of the National Finals Competition held by Sprite in Atlanta were members of a white sorority, Zeta Tau Alpha, who won $100,000. But now comes word from Sprite that they made a mistake. Sounds like backpedaling to me.
From Sprite.com
After the National Finals Competition this past weekend in Atlanta wrapped, we got together to do our post-competition review and found a scoring discrepancy in the sorority results. After looking at it and looking at it AGAIN, we determined there isn’t a definitive resolution.Okay, I didn't pledge a sorority and I really don't pay much attention to their activities, but I am baffled as to why the fact that a white group won has riled so many blacks. We all know that "stepping" is a deeply rooted tradition in historically black fraternities, but has moved into the mainstream in recent years. Do we have an automatic pass on everything we claim to have started? Sounds very hypocritical to me because many whites have embraced many facets of our culture.
Sprite is all about preserving the honesty and integrity of this competition. Because the scoring discrepancy can’t be resolved and due to the really tight margin between the first and second place sorors, we feel that the only right thing to do is to name both Alpha Kappa Alpha Sorority, Inc., Tau Chapter & Zeta Tau Alpha, Epsilon Chapter, co-first place winners of the Sprite Step Off.
With these revised results, we’re gonna increase Alpha Kappa Alpha Sorority, Inc., Tau Chapter’s scholarship prize to $100K, consistent with what Zeta Tau Alpha also got for their first prize winnings. Thanks again to everyone who helped make The Sprite Step Off happen. And to one last stroll in the name of unity...
Below is the video of Zeta Tau Alpha's routine, as well as videos of performance from the AKAs. Judge for yourselves. Shouldn't the original decision stand? Or was Sprite forced to change its ruling days after the competition?
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