Michelle Obama dolls are coming to a store near you. The six-inch doll is made by New York toymaker Jailbreak Toys and is set for release on November 20, 2009. Jason Feinberg, the 32-year old founder of the company, began selling a Barack Obama action figure doll in the mid-2008 and said in an interview with CNN, that Michelle Obama’s “energy” was “muted, subdued, classy” coming out of last year’s campaign while her husband’s image was much more like that of a superhero. So far, the White House has been mum on the dolls, quite unlike the swift reaction when Ty Inc. began selling dolls named "Marvelous Malia and Sweet Sasha" shortly after Inauguration Day. The First Lady's spokeswoman decried the dolls saying that "it is inappropriate to use young private citizens for marketing purposes."
The new Michelle Obama doll will be available in three different outfits -- the purple dress worn when she shared her famous "fist-bump" with her husband during the campaign, which a Fox News anchor said was a "terrorist jab;" the red and black dress she wore on election night and the black and white floral dress she wore during an appearance on "The View."
Feinberg said his target audience for the new doll is not children but instead adults “who collected toys as a child, who haven’t lost that kind of whimsical enthusiasm.” The new Michelle Obama doll, like Jailbreak's Barack Obama doll, will retail for $12.99.
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