mardi 27 septembre 2011

MTV Says No to President Obama Re-Election Campaign's Bid to Reconnect with Young Voters

MTV reportedly nixed President Obama reelection campaign's bid to reach out to its audience of young people. Seems politically motivated, since they had no problem allowing Bill Clinton to reach out to young people. According to the NY Post:
President Obama’s re-election campaign wants to connect with young Americans and reached out recently to MTV for help -- but the cable network turned them down, sources tell The Post.

The president’s Get Out the Vote campaign, run by Buffy Wicks, concerned the high unemployment rate of the so-called millennial generation would turn them off to their candidate, asked the network of “Jersey Shore” about helping to supply them with ideas on how to deal with their, er, situation...

The re-election effort wants to reconnect with youth, which were among its most fervent supporters in 2008. “The youth initiative is having trouble with big donors and youth votes,” said a person familiar with the discussions. “They asked, ‘Can you tell us how we should be talking to them?’ ” one source noted.

Viacom’s unit took a few weeks before getting back to the campaign to decline its invitation, saying that it doesn’t do political work.

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