mercredi 29 avril 2009

Fox Broadcasting Will Not Air President Obama's Speech


The Fox Network is not showing President Obama's speech tonight. Fox is the only major network not airing the speech. Fox's sister channels, Fox News and Fox Business channels will both air the speech. The speech is said to cost the networks an estimated $21.5 million dollars in revenue for the prime time slot of 8:00 PM to 9:00 PM according to Nielsen.


The other networks are airing the speech commercial free and in its entirety on its regular TV channels as well as its news channels. So is this a financial decision for Fox or is this Fox's way of "sticking" it to the Obama administration?


I think it is fine. In the day of satellite and cable television, I think it is OK for a non-cable channel to offer something different for the many Americans that are completely clueless to the fact that the country is in a deep recession, war is threatening on every front and that there could possibly be a pandemic going on. Provide them with something else to watch. They need it.

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